Porcher Materials recrute

Product launches/Go to Market Plan Kite/Paragliding (H/F)

6 mois, La Tour du Pin (38) - France

Sujet de stage ou sujet de la mission : Design and implement market and product argumentations for our key products Launch new Products/innovations in
  • Type de contrat & durée6 mois
  • Salaire800€/mois
  • Début09/09/2019
  • Expériences0-1 an
  • LieuLa Tour du Pin (38) - France

Description du poste



1.     Improve the marketing and sales support tools to sales managers

o   Establish a standard product argumentation for the BU products

o   Prepare and deliver the product argumentation, including market data, consumer insights, USP Unique Selling Point, FAB Features Advantages Benefits, performance comparison to competitors (incl Third party tests)  for our key product ranges in paragliding, kitesurf, sailing …


KPI: customer satisfaction


2.     Prepare and deliver  the marketing communication and commercial plans with teasing, revealing, amplifying phases for 2020 key product launches

o   Prepare and manage the 2020 budget associated with the product launches

o   Animate and deliver the marketing/communication plans

o   Successfully launch these product innovations to market


KPI: management of budget, and reach/engagement tracking from marketing plans, customer satisfaction, PR coverage, pre ordering

Profil requis

    Bachelor/Master Marketing Go To Market management

    Ability to understand technical products and materials

    Passion for sports

    1st internship experience in technical textile  and outdoor sports

    Microsoft office, market research tools

    Communicate well, team player, multi tasks, agile, energetic, adapts well to multiple and complex environment

EM LYON Master Management du Sport, Bachelor Internal Sales University Savoir Mont Blanc, INSEEC Master Management du Sport

Contact & candidature