PR & Media Coordinator (M/W) - Internship

In short

The PR & Media Coordinator is a crucial member of the Communication Team.

This person will be responsible for communicating with the FWT audience through newsletters and will play a key role in executing the PR and media strategy to consolidate and increase FWT’s global reach and maintain positive relationships with all stakeholders.

The PR & Media Coordinator will report to the Junior PR & Media Manager to develop and implement new creative ideas, trends, and practices in the fast-changing media landscape.
What the FWT

The Freeride World Tour (FWT) team is comprised of 20-25 young and passionate staff based near Lausanne, Switzerland. They work year-round to organize the five-stop Freeride World Tour circuit, which includes the well-known Xtreme Verbier event. Verbier event. Additionally, the team coordinates over 90 Qualifier events and 140 Junior events worldwide and oversees a global community of 10’000+ licensed riders.

This entails a lot of work and travel, but also means spending time at events (and occasionally sharing a drink) with the Freeride World Tour Family. This unique community includes over 120 people, including external staff, riders, and partners. Working with FWT is a life-changing experience that allows you to meet inspiring individuals and grow on both personal and professional levels.

The work environment is dynamic and occasionally disorganized but encourages proactivity and the sharing of new ideas regardless of position or background, all with a focus on the big picture in which everyone plays a crucial role. Micro-management and hierarchy are not part of our vocabulary, and the status quo gives us nightmares. Telework and flexible work arrangements are promoted, though physical teamwork is also emphasized as necessary for success.
Meet the team

At its core, the Communication team produces content and tells compelling stories about the competitions and riders of the Freeride World Tour. This tour is recognized as the pinnacle of freeriding competition, and it is the Sports Development team that is responsible for organizing Challenger, Qualifier, and Junior events.

These events represent the pyramid of the sport and serve as the direct link between the organization and the riders. Due to the diversity of tasks and projects, team members interact with people from all backgrounds, including event organizers, athletes, coaches, and more.

Rigor is required to ensure smooth operation throughout the season. However, the experience is even richer as the team benefits from continuous fieldwork throughout the winter. If you’re looking for a work environment where your role can make an impact, take responsibility for your projects, continuously learn, meet tons of people and be surrounded by passionate individuals who enjoy celebrating, then you’re in the right place!
Your Missions

We are looking for a dynamic and media-driven PR & Media Coordinator to join the Freeride World Tour communication team. Reporting directly to the Junior PR & Media Manager, this role is ideal for someone with a strong interest in sports media, excellent writing skills, and a passion for building relationships across the global media landscape.

The PR & Media Coordinator will be responsible for daily communication with journalists, PR agents, and influencers to support ongoing media coverage and manage incoming inquiries. A key part of the role involves coordinating press trips to FWT events in collaboration with our local PR agencies, and providing on-site support to ensure journalists have a smooth and productive experience.

Tracking and monitoring all media clippings throughout the season will be another core responsibility. You’ll oversee how FWT is being covered across print, digital, and broadcast media, and keep an eye on mentions across all channels, delivering regular insights to the team.

Content creation is also central to the role. You’ll craft weekly newsletters for our audience, contribute to rider profiles and long-form articles that reflect FWT’s culture, and support content production with a journalistic tone and SEO-aware approach. Strong storytelling skills, especially for digital platforms, are a must.

We are seeking someone comfortable in a digital PR environment, adaptable to the evolving media landscape, and eager to support broader communication projects throughout the season. Strong organizational abilities, attention to detail, and a proactive mindset are essential to thrive in this fast-paced, international setting.

If you’re passionate about sports, media, and storytelling—and excited to contribute to one of the most respected tours in action sports—we’d love to hear from you.

Your story

●      Full professional proficiency in English (spoken and written); French is an asset, other languages are a plus

●      Student or graduate in Communication, Media, or a related field

●      Previous experience in PR, journalism, or media relations is a plus

●      Curious about skiing or snowboarding, ideally able to ski or ride

●      Familiar with the Freeride World Tour or the freeride scene in general

●      Comfortable working in a team and building relationships with external partners (journalists, PR agents, etc.)

●      Solid understanding of media landscapes and how journalists work

●      Creative, autonomous, rigorous, energetic, and well-organized

●      Able to remain calm and adaptable under pressure

●      Acknowledges that working during events may require availability 24/7

●      Willing and excited to travel extensively throughout the winter season

What we offer ●      Base salary: CHF 1400.- / month. ●      Free ski wear and equipment (depending on availability). ●      Flexible work schedule. ●      Travel and phone costs are covered. ●      Work in a unique, entrepreneurial and creative environment where everyone makes a real difference.   Duration October 1st, 2025 to April 30th, 2026   Apply through this link: https://www.freerideworldtour.com/jobs-internships/