Community Manager (M/W)

In short

The Community Manager at FWT (Freeride World Tour) is in charge of developing and executing a comprehensive social media strategy aligned with the Communication Plan and Brand Strategy. This includes creating and managing an editorial plan, producing engaging content, and fostering community engagement across multiple platforms. The role also requires collaborating with internal teams and external partners to enhance brand advocacy and community growth, staying updated on new social media trends, and managing crisis situations to maintain a positive environment. Additionally, the Community Manager is responsible for managing an intern and leveraging data analytics to report on and improve the social media strategy.

What the FWT

The Freeride World Tour (FWT) team is comprised of 15-20 young and passionate staff based near Lausanne, Switzerland. They work year-round to organize the six-stop Freeride World Tour circuit, which includes the well-known Xtreme Verbier event. Additionally, the team coordinates over 100 Qualifier events and 160 Junior events worldwide and oversees a global community of 9500+ licensed riders.

This entails a lot of work and travel, but also means spending time at events (and occasionally sharing a drink) with the Freeride World Tour Family. This unique community includes over 120 people, including external staff, riders, and partners. Working with FWT is a life-changing experience that allows you to meet inspiring individuals and grow on both personal and professional levels.

The work environment is dynamic and occasionally disorganized but encourages proactivity and the sharing of new ideas regardless of position or background, all with a focus on the big picture in which everyone plays a crucial role. Micro-management and hierarchy are not part of our vocabulary, and the status quo gives us nightmares. Telework and flexible work arrangements are promoted, though physical teamwork is also emphasized as necessary for success.

Meet the team

At its core, the Communication team produces content and tells compelling stories about the competitions and riders of the Freeride World Tour. With six worldwide stops, the FWT is recognized as the pinnacle of competitive freeriding and is supported by over 250 Qualifier and Junior events worldwide.

If you’re looking for an environment where ideas (not always the smartest) are flying around, and where you can participate in international projects with a real impact, then this opportunity is for you! If you enjoy challenging the status quo and hearing “We’ve always done it this way” makes you jump out of your skin, even better!

The Freeride World Tour Communication team is composed of passionate individuals from different cultures and backgrounds who work together towards a common vision. Expect a good dose of 5-star fun and humor!

Your Missions

• Social Media strategy: based on the Communication Plan and the Brand Strategy defined by the Head of Communications, define a tailor strategy to activate the whole FWT social media ecosystem (currently 8 accounts).
• Brand Advocacy: Act as the voice and advocate for the community within FWT and provide best efforts to represent the community’s interests within the company’s initiatives.
• Editorial Plan: yearly approach of the posting plan, which includes the different stages pre-season, season and events, post-season, and low season.
• Content Strategy: Define and develop content ideas together with the Content Production team and the Graphic Designer that resonates with the community and the Communication Plan.
• Content Creation: Provide and create engaging text, image and video content for the different FWT social media accounts.
• Internal collaboration: Work closely with internal teams to address needs (merchandising, registration push, etc.) and optimise workflows (copy, visuals, etc.).
• Intern Management: Management of the Social Media Coordinator (intern) from October to April, to assist you in the execution of the seasonal plan.
• New Trends: Help position the FWT as a cutting-edge communication player by staying proactive on social media trends and commercial opportunities.
• Community Engagement: Actively engage with the community across all FWT social media platforms, and on other key platforms used within the Winter Sport industry to build a strong and supportive network.
• Partnerships: Collaborate with external partners, influencers, and stakeholders to enhance community growth and engagement.
• Crisis Management: Address and resolve any issues or conflicts within the community promptly and effectively, ensuring a positive and inclusive environment.
• Reporting and Analyzing: Leverage data and analytics to monitor KPIs with the support of the Digital Manager, to produce comprehensive reports and iterate the Social Media Strategy.

Your story

• Experience: 2 to 5 years of experience as a Community Manager, ideally in the Sport industry.
• Graduate Degree in Communication / Digital.
• Writing skills: Excellent command of English, both spoken and written, with the ability to adapt the tone according to the platform and audience.
• Creativity: Ability to produce original content and captivate the audience.
• Organization: Strong ability to manage multiple tasks simultaneously and meet deadlines.
• Analysis: Good understanding of analytical tools (Google Analytics, Facebook Insights, etc.) to evaluate the performance of actions taken.
• Team spirit: Ability to collaborate with different internal teams.
• Knowledge of tools: Proficiency in social media management tools (Sprout, Meta Business, etc.) and content creation software (Photoshop, Canva, etc.).
• Passionate about skiing or snowboarding, knows the Freeride World Tour or at least the Freeride scene.
• Recognizes and accepts that during events the demands can be 24×7.
• Willing to travel extensively during the winter season.

What we offer

• Competitive salary.
• Flexible conditions: yearly employment and work schedule.
• Free ski wear and equipment (depending on availability).
• Travel and phone costs are covered.
• Work in a unique, entrepreneurial and creative environment where everyone makes a real difference.

  Starting Date March to May (depending on availability)   Apply through this link: https://www.freerideworldtour.com/jobs-internships/