Ecommerce & Digital Marketing Specialist
 
Company: HYDRO FLASK
Location: Basel
Duration:Permanent
Start date:TBD
 Job description
 Your Mission

Be the point person for the EMEA digital channels. Coordinate and execute all regional digital marketing strategies and/or initiatives for Hydro Flask’s European social and ecommerce channels. Develop, implement, track and optimize digital marketing campaigns and optimize and localize digital marketing programs to engage and grow our Social and DTC (Direct to Consumer) audiences.

Key Responsibilities

ECOMMERCE WEBSITE COORDINATION

Oversee the Hydro Flask EMEA Ecommerce channel to meet annual budget/revenue targets

Coordinate all website updates: content, translations, images, new products, homepage banners, etc

Develop, implement, track and optimize digital marketing campaigns across all digital channels

Plan and execute all website, SEO/SEM- language optimization, database marketing, email, social media advertising and display advertising campaigns

Assist/contribute to development and execution of 3rd party affiliate program

ONGOING SOCIAL MEDIA EXECUTION

Daily postings on social in accordance with regional plan & social strategy

Execute regional digital contests and promotions plan

Liaise and coordinate with in-countries partners for regional strategies

Execute social tactics that support other marketing pillars/activations for both Global and Regional (Brand Ambassadors, Influencers, Field Marketing, Key Accounts Etc.)

Execution of live video into Regional feed

SOCIAL & ECOMMERCE REPORTING

Conduct Regional Hydro Flask Digital Audit across current platforms

Create & share weekly, monthly, annual & key initiative campaign reports

Develop a system to monitor effectiveness of daily posts

BUDGET PLANNING & MANAGEMENT

Assist Planning and Management of annual regional digital marketing

Partner with finance & accounting to manage monthly & quarterly accruals

CONSUMER EXPERIENCE & MONITORING

Daily monitoring and responding to questions, comments, reviews and posts

Maintain all regional brand training & Social QA documentation

Main contact between regional sales/marketing office and regional customer service team

Supports regional customer service team with any escalated emails and or phone calls

PLANNING & CALENDAR MANAGEMENT

Develop annual digital marketing plans to support regional initiatives & strategies.

Create & Maintain Regional Digital Marketing Calendar (Social, Email, Homepage, Acquisition…)

 Required profile
 Your Assets and Track Records

Bachelor’s degree preferred, preference to individuals with

Digital Marketing and/or Communication majors

3+ years of experience in Digital Marketing.

Experience dealing with international markets preferred

Experience working outdoor/sports industry and consumer products

Experience managing digital channels across main European countries

Fluent in English & German and/or French (spoken and written)

Experience with Google Analytics & regional optimization of SEM/SEO campaigns

Familiarity with web design and HTML desired

Experience leading and managing email, social media, and online display advertising campaigns

Excitement about Hydro Flask and Saving the World from Lukewarm!

Your Profile

Above all, we are looking for a highly-motivated, passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast growing organization, are an MS Office and Adobe applications savvy, possess strong analytical and detail oriented thinking, can work with a good level of autonomy and foster relationships with cross functional teams? We definitely want to hear from you!

Compensation

Salary: Competitive base salary

Benefits: Staff discount on products from all HoT EMEA categories, Employee Stock Purchase Plan (ESPP) Scheme, AETNA – Employee Assistance Program/Counselling Line, Contribution to private Health Insurance

We Offer You

• An exciting and professional position with a fast-growing brand

• A small yet passionate, creative, and dedicated team of employees

• The opportunity to help build the future of brand in the EMEA region

• An attractive outdoor playground around Basel

• A strong and unconventional company culture

• This position is full-time

Please find more detail and send us your application on:

https://helenoftroy.wd1.myworkdayjobs.com/Main_HoT/

Careers | http://www.hydroflask.com/careers/

 Contract  Full Time
 Salary  TBC
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